Yoodee Interviews
Description
Yoodee is a new app built around the power of word-of-mouth recommendations from friends, family, and trusted people in your network. Instead of relying on anonymous online reviews, users on Yoodee can discover the best places to eat, shop, or get services based on trusted recommendations from their own circle. Whether it’s a hidden gem of a café or a reliable local plumber, Yoodee helps users make confident choices through a social and user-friendly platform.
To raise awareness and boost engagement among Gen Z and Millennial audiences in the UK, we launched a series of dynamic street interview videos for Yoodee’s social media channels. By asking people on the street about their favourite local spots and trusted recommendations, we brought the concept of the app to life in a relatable and entertaining way. Each video consistently reached over 8,000 views, and engagement increased by 35%, helping to significantly expand Yoodee’s reach and build early community traction.
Conclusion
The street interviews proved to be an effective strategy for humanising the Yoodee brand and showcasing its core value: real recommendations from real people. The format resonated with younger audiences, driving meaningful interactions and increasing brand visibility on social platforms.
These results highlight the impact of relatable, on-the-ground content in building early awareness. As Yoodee continues to grow, this approach offers a strong foundation for future campaigns aimed at engaging Gen Z and Millennial users.