Yoodee Creators and businesses
Description
In 2023, we launched a targeted campaign to connect with Yoodee Creators—influential individuals whose recommendations would become the heart of the Yoodee experience. Our goal was to build a strong base of early adopters who aligned with Yoodee’s mission of sharing trusted, authentic recommendations. Through a combination of personalized outreach and engaging content, we successfully encouraged creators to download the app, explore its features, and begin actively contributing their favorite places and services.
In parallel, we developed a video content series aimed at business owners, showcasing the value of being recommended on Yoodee. These videos helped explain how Yoodee empowers businesses to connect with customers through trusted word-of-mouth, while also introducing the platform’s private feedback feature. This two-pronged strategy helped create a healthy ecosystem of contributors and businesses, establishing the foundation for Yoodee’s growth.
Conclusion
The Yoodee Creators campaign played a key role in building early content and trust on the app. Their authentic recommendations helped shape the tone and utility of the platform from day one.
Meanwhile, the business-facing videos opened the door to merchant partnerships, making it easier to scale Yoodee’s presence across communities.