Yoodee Interviews
Description
oodee is a new app built on word-of-mouth recommendations. It connects you with advice from friends, family, and trusted people. Instead of relying on anonymous reviews, users can find trusted places to eat, shop, or get services. For example, you might discover a hidden café or a reliable plumber. As a result, Yoodee helps people make confident choices. Additionally, the platform is social and user-friendly, which makes sharing simple.
We wanted to raise awareness among Gen Z and Millennial audiences in the UK. To achieve this, we produced a series of street interview videos. People on the street shared their favourite local spots and trusted recommendations. Therefore, the app’s concept came to life in a relatable way. Each video reached over 8,000 views. Moreover, engagement increased by 35%. This helped Yoodee expand its reach and build community traction.
Conclusion
The street interviews were also an effective brand strategy. They humanised Yoodee and showed its core value: real recommendations from real people. As a result, the format resonated strongly with younger audiences. It drove meaningful interactions. Additionally, it boosted brand visibility on social platforms.
Finally, these results highlight the impact of relatable content in building awareness. The strategy offers a strong base for future campaigns. It will be especially effective for engaging Gen Z and Millennial users.